All posts by Mark Watkins

My ten books

Had a fun conversation with friend about how in the old days you’d invite your friends over and impress them with your book collection. And how, in today’s digital/library world, the books that mean the most to us often aren’t physically present on our shelves, or we might not be having those we want to impress in our homes :). She was asking me what 10 books would be on my list.

There’s lots of ways to slice a “10 books” list – what are the last 10 books I read? Who do I want to impress now? Or others ways….

These are books that have shaped my life and thinking, from early high school days until very recently. The books I return to again and again, and a short note about why.

Gates of Fire
Gates of Fire tells the story of the 300 Spartan warriors at the battle of Thermopylae. Spoiler alert: they all die. I’ve lived with this book for 20 years and it’s taught me so much about leadership, how to behave under pressure, and being part of a team I love.

I wrote about it here.

Bonus reading: Tides of War by the same author.

Wind, Sand and Stars

A rousing adventure story and a philosophical exploration. A truly unique and inspiring book. A quote:

“Each man must look to himself to teach him the meaning of life. It is not something ‘discovered’: it is something moulded.”

Zen & the Art of Motorcycle Maintenance

I first read this book in high school. With its explorations of “What is Quality”, tracing the path of western & eastern philosophies, it set me on the lifelong path of the mind.

Neuromancer

William Gibson’s debut novel of cyberspace, computer cowboy jockeys, deadly beautiful women wearing mirror shades, and a reggae spaceship pilot sparked a love affair with computers for me that has continued to this day.

A Perfect Spy

We value what we work for. And man did I work for this. My first three attempts to read it failed. On the fourth, a new world opened to me. Spies and betrayal fascinate me. E.M. Forster famously said, “If I had to choose between betraying my country and betraying my friend I hope I should have the guts to betray my country” – but of course it’s nearly impossible to do one without the other.

What would cause a good man to seemingly betray everything and everyone? A Perfect Spy will take you inside the head and life of Magnus Pym, a spy (and thinly-veiled double for John Le Carré himself), so you will understand.

Meditations, by Marcus Aurelius

In the year when my mother died from ALS, and the cacophony of Trump was inescapable, The Meditations of Marcus Aurelius centered me and grounded me. My second reading, I read one page every day for a year, as my morning meditation. Every bleeping line has wisdom in it.

Then what is to be prized? An audience clapping? No. No more than the clacking of their tongues. Which is all that public praise amounts to—a clacking of tongues. So we throw out other people’s recognition. What’s left for us to prize? I think it’s this: to do (and not do) what we were designed for.

I wrote more about it here.

The Lord of the Rings

From my early days playing Dungeons & Dragons in high school, to reading Beowulf in Old English and the Norse Sagas in Old Icelandic in college, to reading historical fiction to this day, The Lord of The Rings has always been the inspiration. As C. S. Lewis wrote in his review:

“To them a reviewer need say little, except that here are beauties which pierce like swords or burn like cold iron; here is a book that will break your heart.”

Burning the Days

The well known book reviewer Michael Dirda of the Washington Post famously wrote of Salter: “He can, when he wants, break your heart with a sentence.”. In a bookstore, I opened the book to a random page, and found:

“I cannot think of it without sadness. I think of the day-long, intimate hours in her apartment with the same record playing over and over, phrases from it like some sort of oath I will know til the day I die.

Ok. It’s two sentences. My review here.

Declare

One of my all-time favorite re-reads. Somehow manages to combine Spies, Djinn, Kim Philby, Lawrence of Arabia, Noah’s Ark and Mt Ararat, Saharan adventures, Nazis and the Cold War. Supernatural history with a plausible, even supported, historical storyline behind it. For espionage enthusiasts, the author’s note at the end laying out the history is like discovering buried treasure.

Like A Perfect Spy, the early going can be tough. Many I’ve recommended this to struggled with the first 60 pages. And said they were rewarded after they got momentum.

The Riddle Master of Hed

It’s hard to explain the allure of this beautiful trilogy by Patricia McKillip. Perhaps it’s that Prince Morgan of Hed is a riddle-master and a wielder of magic harps, not a sword-slinger – at least not at first. Perhaps it’s the hidden identities of those he thought he could trust. Perhaps it’s the winter Morgan spends shape-shifted into a tree in a mountainous forest to hide from a magician seeking him out.

When I truly want to escape to another world, I come back to Hed.

Song of the Exile

Speaking of books that will break your heart. Song of the Exile is an extraordinary, powerful, heartbreaking novel. It follows the lives of Keo, a native Hawaiian who burns to play jazz, and Sunny, a Korean/Hawaiian student, as they fall in love, are separated by the tides of World War II, and try to find each other afterwards. Through a series of events Sunny is taken as a comfort woman by the Japanese…. My full review.

Shogun

Shogun draws me back every few years. It’s just such an enjoyable historical romp with a cast of unforgettable characters. Blackthorne, the English ship pilot marooned in Japan. Lord Toronaga, the wily Samurai who aims to become Shogun. Mariko-san, Blackthorne’s star-crossed female Samurai lover.

And it’s full of wisdom, especially startup wisdom.

OK. It’s 11 books. Sue me.

Grettir and the UFO

Outlaws. Horse Stealing. Rounding up a posse. Vigilante Justice. Feuds. Anti-heroes who walk tall, take no shit, give no fucks, and get into fights at the slightest insult. 

The Wild West right?

Nope.

Meet Grettir, the 10th century “hero” of the Icelandic Grettir’s Saga. Outlawed, twice, first for killing the man in a fight over a perhaps-stolen food bag, second accidentally burning down a house with 12 people in it. Along the way, he tears the arm off of a troll invading a hall, and dives to a cave under a waterfall and kills another one (Beowulf, anyone?). His biggest battle is killing Glam, an Icelandic zombie (draugr, in Old Norse) who is haunting a farm. Grettir is larger than life, both in reputation as well as physical size. His life ends when (spoiler alert) he’s living on the Island fortress of Drangey, gets a witchcraft-infected wound, and is then overcome by his enemies and killed. 

I’ve been reading Grettir in advance of an upcoming trip to Iceland. I was curious about Grettir as the hero of the saga, as he’s not an entirely sympathetic character (that’s Icelandic understatement). As a child he kills the geese his father make him take care of, partially flayed the horse his father made him take care of, and badly scratched his father’s back with a rake when his father made him scratch his back. Yet, he is somewhat of a national hero in Iceland, it’s said that more place names in Iceland are named after him than any other saga character. 

Looking around for analogs, I was thinking about the outlaws of the Wild West, like, say, Billy the Kid. His first arrest at age 16 was for stealing food, an odd parallel to Grettir’s first killing over a food bag.  Before the Kid had turned 21, he’d killed eight people. In contrast to Grettir, the Kid traveled in a pack, joining a posse called the Regulators nominally tasked with a executing a kind of “civilian” justice (oh the irony). (By the way, the word regulated in those days meant something more like well-functioning, in good working order or well-managed, rather than “controlled by government regulations”, 2nd Amendment students take note). Caught and convicted for murder by Sheriff Pat Garrett, the Kid escaped jail, and went on the run. Tracked down by Garrett, the Kid was killed near Fort Sumner, NM. 

Here’s where it gets weird. I’ve been experimenting with a location-based history app – one that will tell you the history of a particular location and places of interest near you. Randomly, looking for historical data, this page popped up: https://www.historynet.com/the-man-who-invented-billy-the-kid-book-review.htm. It’s an article about (this is gonna get a little meta), the man who wrote the biography of the person who was the ghost-writer for Pat Garrett’s biography of Billy the Kid. That person was Ash Upson. From the article:

Ash wrote that Garrett, “in addition to being long-headed…is likewise long-legged, his full height being somewhat under 10 feet.” In the previous decade Upson claimed to have met young Henry Antrim (the future William H. Bonney, alias Billy the Kid) at the Silver City boardinghouse run by the boy’s mother, Catherine Antrim. That might not be true, but the author confirms Upson “did meet Bonney in Roswell, the small hamlet which Ash had a hand in protecting during the Lincoln County War.”

OK, so Garrett was apparently also Grettir-sized, but that’s not the fun part. Roswell? Roswell NM? Where a UFO crashed in 1947? Yep. 66 years almost to the day after the Kid’s death, a weather balloon UFO will crash in Roswell[1]. The aliens came for Billy the Kid, we just never knew. Henry McCarty, aka Billy the Kid, is buried in Old Fort Sumner Cemetery

Grettir? Well, after his death his killers cut off his head for proof (to get the reward), and took it back to the Althing ( the Icelandic parliament ) to claim their reward. Incensed at the disrespect of cutting off Grettir’s head, and the use of witchcraft to kill him, the Althing in turn outlawed Hook, Grettir’s killer (Grettir would eventually be avenged by his kinsman Thorstein Galleon, who killed Hook in Constantinople).

Grettir was buried twice, once in Reykjastrang, then when the church was moved, he was buried in his hometown of Bjarg (legendary location here).

 

My book projects

No secret to anyone that knows me, that I love books.

What might be a secret are the number of books-related projects I’ve made over the years. I thought it would be fun to collect them all.

The Hawaii Project

The one that started it all. After I left Telenav, after the goby acquisition, I wanted to work on books. So I built The Hawaii Project, a personalized Book Recommendation engine.

Try it out, here.


Bookship

Bookship is a social reading app. A virtual book club app. Read a book with your friends, family or book club, and keep in touch while you do it.

Get it here.


What Should I Read Next?

Using the recommendations engine from The Hawaii Project, I built an Alexa skill you can talk to, and get book recommendations. (Three years later, Amazon copied me and released their own What Should I Read Next … grr….). Get mine here.


BookTrap

BookTrap is a trapper / keeper for books you find on the web. It’s a Chrome extension. When you’re on a page and an interesting book is mentioned, hit the BookTrap button. We’ll scan the page and find the books mentioned, which you can then add to your account to remember them.

Get it here.


Book Roulette

Book Roulette shows you an interesting new book each time you open a new tab in Chrome (or Brave!). Another Chrome extension. Get it here.

Codexmap

It’s defunct, but it plotted book locations on a google map.

Book Playlist

Build Spotify playlists for books. Featured on Product Hunt! (https://www.producthunt.com/posts/book-playlist). Since subsumed into The Hawaii Project.

The paths of discovery

I am always fascinated by the paths to discovery, the chance happening onto something you didn’t know existed yet always wanted. It’s been a thread, without my really realizing it, of much of my career, from leading the team building the Endeca discovery engine, to the goby “things to do” discovery app, to The Hawaii Project, a book discovery engine, and to an as-yet-unnamed music discovery system I have been building in my head.

Yesterday’s discovery path was sufficiently amusing I thought I’d write it down.

I have a thing for cocktails. And books. And cocktail books :). I have a cocktail book running around in my head I want to write some day, so I’m periodically surfing the web looking at or for interesting cocktail recipes. I was looking for a recipe for homemade Grenadine (pomegranate juice and sugar, basically) and stumbled upon the following article.

Want to drink like the immortal author Ernest Hemingway?

Drink like Hemmingway with his most intriguing cocktail invention: the Death in the Afternoon Cocktail.

Amongst other interesting tidbits, I found this interesting cocktail:

Journalist, explorer, occultist, and infrequent cannibal William Seabrook created the Asylum, consisting of one part gin, one part Pernod, and a dash of grenadine (poured over ice, but not shaken). He said it would “look like rosy dawn, taste like the milk of Paradise, and make you plenty crazy.”

Wait what? sometime-cannibal? WTF? I had to go read more about this person. (yes, I made this Homeric-sounding cocktail, and…one ounce of Pernod is A LOT. VERY anise flavored. The things we do in the name of science….Interesting cocktail, not an everyday drink, but interesting. )

So, a quick glimpse at Seabrook on Wikipedia yields a very intriguing character. Turns out he was a writer and occultist, a friend of the well-known Aleister Crowley. And yes, a sometime-cannibal. With an apparent penchant for bondage.

William Buehler Seabrook (February 22, 1884 — September 20, 1945) was an American occultist, explorer, traveler, cannibal, and journalist, born in Westminster, Maryland. 

and

…In the 1920s, Seabrook traveled to West Africa and came across a tribe who partook in the eating of human meat. Seabrook writes about his experience of cannibalism in his novel Jungle Ways; however, later on Seabrook admits the tribe did not allow him to join in on the ritualistic cannibalism. Instead, he obtained samples of human flesh from a hospital and cooked it himself.

His book The Magic Island, based on his travels in Haiti, is credited with the introduction of the “zombie” to popular culture (the undead creature, not the cocktail!).

Later in life, he committed himself to an institution for the treatment of severe alcoholism, and wrote a book about his experience called (you guessed it) Asylum, whence the name of his cocktail. 

And then I found the real nugget: “In Air Adventure he describes a trip on board a Farman with captain Renè Wauthier, a famed pilot, and Marjorie Muir Worthington, from Paris to Timbuktu, where he went to collect a mass of documents from Father Yacouba, a defrocked monk who had an extensive collection of rare documents about the obscure city at that time administered by the French as part of French Sudan. The book is replete with information about French colonial life in the Sahara and pilots in particular.”

Now, one of the best books I’ve ever read is Wind, Sand and Stars by Antoine de Saint-Exupéry, simultaneously a philosophical exploration as well as an exciting adventure story, describing his flight through the Sahara, his eventual crash and escape. So Air Adventure is ringing some bells…I track down a copy of Air Adventure. Here’s the opening paragraph:

It was only when the sandstorm rose up from the Great Sahara, ripped us down out of the pretty sky, and taught us that it could make skeletons out of airplanes as easily as camels, that we really began to get acquainted with the desert, or to take it or ourselves seriously.

Pretty promising. And such a strange path to discovery, of a book I should have known existed! Air Adventure was published in 1933; Wind Sand and Stars in 1939, so Seabrook pre-dates Saint-Exupéry, but cannot find any evidence they knew of each other.

In 1945, Seabrook died by suicide — an overdose of sleeping pills. Maybe I won’t be making more of those Asylums after all. 

How to sound spontaneous when you pitch

(this is a repost of something I wrote a long time ago on LinkedIn)

Bookship was very fortunate to be selected by The Bookseller as one of six candidates for BookTech Company of the Year. Super exciting; great validation; great reason to go to London :).

As part of the event, each candidate gets 5 minutes to pitch, hard stop at 5 minutes.

Now, 5 minutes is tricky. Too short for much in the way of slides. Too long to just stand there and talk — you’ll forget stuff. I decided to go for the “pretty picture” school of slides, to keep me on track — but I wasn’t going to read my slides.

Afterwards, I received a very nice compliment from one of the other companies — “you were great! You were so natural and spontaneous!”. I was flattered. But my pitch was anything but spontaneous. It was very carefully crafted to sound spontaneous.

I’m aware of two ways to sound spontaneous and natural when pitching:

  1. Be amazingly, magically spontaneous (some people do have this gift; I do not).
  2. Do The Work. (with a nod to Steven Pressfield’s book)

Here’s my methodology to Do The Work for a five minute pitch.

  1. Start 2 weeks ahead of time.
  2. Pick a story narrative — what’s your angle on why you’re unique.
  3. Outline your pitch in slide bullet points. Max 5 slides (my slide outline below).
  4. Make slides with pictures and few words — like, use 32pt font.
  5. Talk out loud — really — out loud — in your own words, for each of those items. Record it or write it down verbatim. Hone it so it’s short enough and you can say it without tripping over your tongue.
  6. Every morning, for 2 weeks up to the event, spend 5 minutes and just read your notes out loud. Out loud. Not in your head. Out loud. Maybe record it. By the end of the first week, you probably won’t need your notes.
  7. On day 0, you’ll sound natural and spontaneous and you won’t need to see your slides.

Here’s my 5 slides outline:

  1. Why this vision/company/product/market. (in the spirit of “Start with Why”).
  2. What is this thing? (what does the product do, focus on interesting/different)
  3. The Business — how do you make money. Keep it simple.
  4. The Team (why will this team succeed?).
  5. Restate the Why (focus on “inevitability”- along the lines of Tom Tunguz’s http://tomtunguz.com/inevitability/).

The words for each of these slides should be 3–5 sentences, max. More and you’re out of time.

I think steps 5 and 6 are the key. People’s speaking voices and writing voices are different. Speaking out loud means your pitch is natural to how you speak, not how you write. Refine your words, boil it down so it fits in your time slot and you can say it out loud without tripping over your tongue.

One of the things you learn from playing an instrument is that a few minutes of practice a day is way better than 1 hour a week all at once. Harness this — just spend that 5–10 minutes in the morning when you are fresh and in a week the words will be stuck in your head.

Repetition and brevity are your friends. People can’t read your slides and you shouldn’t either. Convey the key points simply and clearly and they will fill in the details themselves.

And smile while you talk!