Category Archives: Books

Introducing What Should I Read Next

July 20, 2015 Mark Leave a comment

So, I’m currently reading The Water Knife, an extremely interesting near-future take on the water problems faced by the American Southwest. (The ancient Anasazi has the same problems but that’s a different blog post). Post-apocalyptic climate change fiction with a healthy dose of William Gibson-esque cyberpunk. Great read, no matter your point of view about climate change. Shortly I’ll be done with it, and facing the inevitable “what should I read next” question.

Well here at The Hawaii Project you know we’re all about great book recommendations, finding great books you’d never find on your own. We’re excited today to introduce a new feature, “What Should I Read Next”. Now, to be honest, this has been done before. But not well. Let’s show you in action how different and better our results are.

The most well known approach is Amazon’s “Customers who bought this also bought that”. For the Water Knife, Amazon tells me

buy other books by the same author (BORING! + I’ve already read his earlier books!), or
get Seveneves by Neal Stephenson (a space disaster movie, nothing to do with climate change, and so well-promoted, if you read Science Fiction you’ve heard about this book already).

Goodreads at least doesn’t show me books by the same author, but does show me 4 or 5 space operas with nothing in common with The Water Knife. None of these recommendations is really very interesting or relevant.

Let’s check out The Hawaii Project. If you want to know what to read after The Water Knife, we’ve got you covered.

We’re recommending Rivers, by Michael Farris Smith. (“In the tradition of Cormac McCarthy, Larry Brown, and James Lee Burke, Rivers is an enthralling, darkly beautiful novel set in Mississippi against the backdrop of a series of devastating storms that pummeled the American South in the years since Hurricane Katrina. In the near future, a climate shift has caused massive damage to the Southeastern United States…”).

Now we’re talking. A near future climate change adventure story. Spot on. And totally generated by the system, so this same quality of recommendation is available for any book, without human intervention.

And we’re recommending Tomorrow and Tomorrow by Thomas Sweterlitsch, a near future cyperpunk post-apocalyptic novel you probably haven’t heard of, but which is getting nominated for awards and getting rave reviews from other authors. And we’re recommending Jonathan Lethem’s near-future classic, Gun, With Occasional Music — it’s not just new books, or books we want to sell you, it’s the right books.

So much more interesting and valuable.

What makes our approach different? The Hawaii Project is unique in that it identifies what books the influencers and tastemakers are writing about, and so we can identify when two books are written about together — a very strong signal that the two books are related to each other. We also take into account what the book is about, rather than simply whether people who bought this also bought that — a very weak signal that the books are related.

Give it a whirl with your favorite book. What Should I Read Next?

Books, Favorites, Music, Startups, The Hawaii Project

The Limits of Social Discovery

July 20, 2015 Mark Leave a comment

This is the second post in our continuing series on how and why The Hawaii Project recommends great books, and more broadly the key ingredients in a good discovery or recommendation system.

In our last post, we argued that the “ratings & review” model for decision making and discovery is corrupt and broken.

Today we’ll explore the limits of another common approach, Social Discovery.

Social Discovery is in use across the web. TripAdvisor will tell me if one of my friends has stayed at a hotel I might be considering. Spotify will show me a continuous stream of what music my friends are listening to. Quibb is doing interesting things with social news reading. This approach can be quite helpful — if for nothing more than a bit of reassurance that the thing in question doesn’t suck.

And yet…..

Let’s have a look at my Spotify page and what my friends are listening to.

Foo Fighters (not interested). Radiohead (know all about it). Counting Crows (meh). Buffalo Springfield (nope). Sara Bareilles (nope). Epic Score (no clue who this is, and no context so I’d have to listen). Knowing what music my friends are listening to satisfies a certain voyeuristic tendency, and showing off what music I am listening to feeds my vanity and helps establish a “personal brand”. But it’s not that helpful for discovery — my friends don’t listen to the kind of music I do! (which is why Spotify leans harder on the personalized Browse feature for discovery).

What is a “discovery”? The key ingredients of a discovery are that it is personally relevant, interesting and surprising. That music above might have been interesting but it wasn’t relevant. Current discovery systems often don’t deliver on these key requirements.

In the context of book recommendations, if I read the first Game of Thrones book, Amazon’s “people who bought this also bought that” algorithm will happily tell me I should read the 2nd book in the series. Probably relevant but hardly surprising. Not a discovery. And the Goodreads model of “your friends read this so we’ll tell you about it” fails the “relevant” test. In large measure, my friends don’t read what I read.

It’s like the GEICO commercial: “Huh. did you know you can save 15% in 15 minutes?” “Everybody knows that!” (perhaps relevant but unsurprising). “well did you know the ancient pyramids were a mistake?” (the surprise). Discovery systems need to create that feeling of serendipity, creating that emotion of “wow, I never would have found that on my own”, and today’s engines often don’t.

Social discovery works when:

my social graph and I have high alignment in interests, and/or
the investment required to evaluate or consume is low.

Many services piggy-back their social networks off Facebook. That’s pretty much guaranteed to produce a social graph not aligned with my tastes. Just because I work with you doesn’t mean I like your movies, books or music. Quibb works because they are doing professional tech news, and the network itself is curated and piggy backs on Twitter. The graph is much more aligned to my professional news interests than my Facebook friends, and the news they read/share is therefore highly likely to be relevant. And the feed is high enough velocity the articles will likely be a surprise (that’s why they call it “news” folks — it’s new!). Further, it’s low-investment to take advantage of the articles. I just scan the headlines and click on what is interesting.

Spotify’s “social discovery” may not be highly relevant, but it does satisfy the second point — it’s low investment to taste some of that random stuff my friends listen to — I just push the play button and it’s free.

Social Discovery also requires the “velocity” of activity to be in a fairly narrow range. If the velocity is too low (I might only stay in a hotel a few times a year), the recommendations stream is too old or empty to be relevant. If the velocity is too high (say, Facebook posts), the stream rapidly becomes too big to manage and the items stop being interesting (sound like your Facebook feed?).

Lastly, socially-driven recommendations tend to be static. That recommendation for Book 2 of Game of Thrones is never going to change. If I go back to the Amazon page for Book 1 a year from now, I’ll get no new fresh insight — it’ll still be recommending Book 2 to me, although I knew that a year ago. What you want is a surprising recommendation, so if you come back a few days later you can get new ideas, and one you wouldn’t have thought of on your own.

If socially driven discovery systems have these challenges, what’s the alternative?

I am a big fan of curation. There are people (curators) who spend their time looking for interesting things and writing about them. Robert Scoble for Startups. Maria Popova for intellectual ideas and books. Jason Hirschhorn for Media. Pitchfork for Music. Aggregating their streams can produce something that is satisfies our last two requirements: that the items be interesting (because they’re curated) and surprising (because curators are always writing about something fresh and we’re aggregating those interesting items into a time-based stream that’s constantly renewed). But that aggregation won’t be sufficiently relevant. Not everything a given curator writes about will match your personal interests.

If we take those streams and layer on top of it a “picker” that grabs the personally relevant things, you will get a much more interesting, high quality stream of discoveries. I call this approach “Personalized Curation”. That is the approach we’re taking to book recommendations on The Hawaii Project, and you can see similar approaches happening in Music (Shuffler.FM and Apple Music), News (Flipboard, Quibb) and other areas.

Personally Relevant. Interesting. Surprising. Deliver on all three and you’ll get and keep your audience.

A personalized stream of Books & Articles from The Hawaii Project

Books, Favorites, Search, Startups, The Hawaii Project

The “Ratings & Reviews” model is broken. There’s a better way.

July 3, 2015 Mark Leave a comment

From restaurants (Yelp) to hotels (TripAdvisor) to books (Goodreads) to household goods (Amazon), the “ratings and reviews” model is everywhere. So much so that The Onion wrote a satiric article about a woman who dared to eat at a restaurant without reading the Yelp reviews.

But increasingly, the “ratings & reviews” model is perceived as broken and corrupt.

People believe reviews are manipulated on all fronts. They think businesses write bad reviews about their competitors. That businesses write good (but fake) reviews about their own businesses. That Yelp, for example, asks for money to suppress bad reviews (Yelp has been found not guilty in court). Businesses are at odds with customers over reviews: Fed-up restaurant owners fight back over Yelp reviews. Yelp, Amazon and TripAdvisor wage continual warfare over bad or fake reviews: Yelp Starts Showing Evidence Of Review Fraud.

There’s a lot of money at stake based on the outcome and incentives are skewed. This isn’t lost on consumers, who are increasingly cynical about the ratings and reviews they see online.

As a result, the “ratings & reviews” method of discovery and decision making is breaking down.

It’s not just restaurants and hotels. Closer to home for The Hawaii Project, the Books world has seen a number of scandals around purchased or fake book reviews, with a number of companies in the business of getting more reviews for a book (and they’re not going to be bad reviews!).

And even if the reviews aren’t fake, there’s an even deeper issue. They just aren’t that helpful in the end. Unless I have a relationship with the reviewer, I don’t know how to evaluate their review — do they share my tastes and values? No way to tell. They may not like something, not because it’s intrinsically bad, but just because it’s not for them (in the hotel space, studies have shown that most 1-star reviews are for bad service, but that most people value location and comfort much more than “service”). In the world of books, JoJo Moyes’ book Me Before You is rated 4.3/5.0 on Goodreads, with over 215,000 ratings and 30,000 reviews. Is it a good book? Probably so. Will I like it? Probably not. But I’m sure as hell not going to read 30,000 reviews to find out!

This isn’t helpful. The ratings and reviews decision-making model is busted. Too much noise, not enough signal. It’s time to replace it with something better.

In the music world, people often discover new music by listening to the curators.Pitchfork. Rolling Stone. The Radio. Your favorite DJ. Gramaphone Magazine.Apple’s new Beats music service leans hard on Curators. There are some great curators out there in other areas. Robert Scoble for Startups. Maria Popova for intellectual ideas and books. Jason Hirschhorn for Media. Even Kanye once called himself a curator! But who has time to keep up with all that?

The additional problem with books is that the curators’ tastes often don’t agree with your own, and the volume of books is so much larger. One minute The New York Times Review of Books is reviewing ‘‘Great Men Die Twice,’ a Collection of Sports Reporting by Mark Kram’, the next they are reviewing ‘Eye of the Beholder: Johannes Vermeer, Antoni van Leeuwenhoek, and the Reinvention of Seeing’ (a study of 17th century Dutch painting). Nothing whatsoever to do with each other, and neither interesting to me, personally. Imagine trying to figure out what to read by wading through all that!

Ratings and Reviews work when there is Trust and Context. Consumer Reports is useful because I trust them to be unbiased. My friend’s review of a restaurant works, not necessarily because I share their taste, but rather I have context for their opinion. I know them and how they think and what they like. On most major review sites in any domain, either Trust or Context (or both) are missing.

There’s a better way. I call it Personalized Curation.

Imagine if every day you had time to read what all the great curators and reviewers were recommending in your areas of interest, skipping the irrelevant things and highlighting the most personally interesting to you.

Systems that perform this “Personalized Curation” for you will become the norm over the next few years. People don’t have time to ready everything — there’s an explosion of content out there. You need some kind of agent who can assimilate all of that, and bring you the relevant bits. Because of the complexity of the problem, these agents will be domain specific. Music. Books. Movies. News. Hotels. And they will be contextual and pro-active. They’ll know you’re at the airport and need a great book for the flight, and bring it to you. They’ll know your wife’s birthday is coming up and bring you some great restaurant ideas.

This is beginning to happen. You can see the beginnings of it in music with Apple Beats and Shuffler.FM. Flipboard has been nosing around this for News for some time. And at The Hawaii Project, we’re doing it for books. If you’re looking for great books read, give us a whirl!

The Hawaii Project

Books, Startups, The Hawaii Project

Launching Today. We find great books you’d never find on your own.

June 29, 2015 Mark Leave a comment

After nearly a year of development, it’s time to raise the curtain on The Hawaii Project. Come on in — the water’s fine!

People are drowning in new books (Bowker says the number of books published is up nearly 500% since 2008, and that even excludes the indie books published with no ISBNs!). Some say “the glut is good”, but readers are left adrift on an ocean of new books trying to find the books that matter.

Yet, online book discovery is broken. The US book market is $15 BILLION and the most common discovery method is offline word of mouth. Broken.

Here’s why:

People are busy. Nobody has time to search & browse for stuff.
The ratings and review regime is corrupt & broken.
Social Discovery is the wrong model — my friends don’t read what I read.
There’s some great curators out there — but their taste and mine only sometimes align. And who has time to keep up with them all?

What if there was something that watched what the curators and influencers wrote about, then brought the relevant things to you? Kind of like Medium or Flipboard, but for books? A kind of Personalized Curation?

The Hawaii Project watches a curated slice of the books web, figuring out what the curators, influencers and tastemakers are writing about, and then matches it to the books, topics and authors you love — bringing you great books matching your interests. Great books to read, and a highly tailored news feed filled with interesting articles to read about books and subjects you’re interested in. The curation ensures the innate quality is high, the personalization ensures it’s relevant.

In the coming weeks we’ll be exploring this in more detail, but for now, the best news is: it’s available NOW. Just head over to http://www.thehawaiiproject.com and sign up. A basic account is free.

Reading and literacy are powerful forces for good. We started The Hawaii Project to share our love of books and to use entrepreneurship to create an engine to generate cold hard cash that we’ll share with deserving literacy non-profits. So the less fortunate of us can still grow to love books and learning. We generate revenue through our Premium Accounts, and 10% of our revenue goes to fund 3 great literacy non-profits.

Join us and Do Good by Reading Well.

Books

Pirate Hunters, The Search for the Lost Treasure Ship of a Great Buccaneer. By Robert Kurson.

May 30, 2015 Mark Leave a comment

“If you like pirates, meet me in New Jersey”.

With that, Kurson is off to meet John Chatterton and John Mattera, world class divers and treasure hunters, who are chasing the ghost of Joseph Bannister, one of the legendary (but real) pirates of the Caribbean, and his ship the Golden Fleece. Only one documented pirate ship has ever been found – the Whydah, off the coast of Cape Cod.

Kurson does a great job not just of telling the tale of the search for the Golden Fleece, but of taking you inside the world of treasure hunters and paying homage to the grand old men of the industry. Tracy Bowden owns the lease rights for treasure hunting in the Dominican Republic (or Hispaniola as the pirates knew it). He’s got a lead on the shipwreck site, but is too old to chase it, and Chatterton & Mattera are masters of the new technology-driven world of ship finding. He brings in Chatterton and Mattera to go after it. On their first visit to his house, Chatterton takes a break to go to the bathroom. Upon walking into the bathroom he finds a bathtub full of “pieces of eight”, spanish silver coins. The bathtub has about 5 million dollars worth of treasure in it. Throughout the hunt for the Golden Fleece, the partners visit other legendary treasure hunters to seek advice or information, some humble men worth millions and others flashy.

Chatterton and Mattera are just about to launch on a search for the San Bartolomé, after years of prep. But the lure of finding a true pirate ship is too strong. They abandon their quest for the San Bartolomé and they’re off to the Dominican in search of the Golden Fleece.

Kurson does an admirable of job of weaving the history of pirates into the book, including interesting diversions such as how limbs were amputated after battle (turns out in that era, being in the Navy was probably the best place to have an amputation done as they were the best at it). And he visits many historical sites such as the museum in Key West were one of only two remaining original Jolly Roger flags is kept.

He also explores the details and dangers of deep sea diving and treasure hunting. Chatterton and Mattera are both larger-than-life figures. Chatterton is a long time diver, TV host, Vietnam war medic, and treasure hunter, while Mattera grew up rough-and-tumble, dancing on the edge of organized crime in New Jersey (he knew many top figures in the Gambino crime family, but escaped the life to become first a policeman, then a celebrity bodyguard, and then a commercial diver). Kurston brings them and their story to life in a way that would make a great movie. There’s the exciting bits, the ambush in the Dominican where gunfire is exchanged, and the quiet parts, talking to old fishermen and doing research reading ship’s logs and newspaper articles in an off-the-beaten path library in Seville, Spain – a real life Da Vinci code scene. Pirate Hunters has so many twists, turns, false starts and crazy discoveries, it would make an amazing work of fiction or movie, yet it’s all true.

At the heart of their attempt to find the shipwreck is the mystery of Joseph Bannister – a career captain and pilot, highly successful and trusted. But one day, he “went pirate”. History is silent on why such a highly respected, successful captain would do such a thing. If you think it sounds like an episode of Black Sails, you’re not far wrong. Mattera ultimately develops a theory for what happened to Bannister, and, without giving anything away, this theory ultimately becomes a major turning point in their quest.

Pirate Hunters is a fantastic book. I read it in one sitting and I’m not sure I took a break. It’s about pirates and history and the thrill of the chase, but ultimately it’s about chasing your dreams and not settling for the easy way in life. Chatterton and Mattera almost give up more than once, and could easily be doing other things for less effort and more money, but they nearly sacrifice everything in their quest.

(ps: I love a book that points you to other great books. Pirate Hunters is a winner here too: Kurson points me to The Buccaneers of America, an amazing first-person contemporary account of Pirates. You can get the book for free online. The Library of Congress has also made an extremely interesting online version of the original book in Dutch with wonderful illustrations. It’s too cool, check it out: http://www.loc.gov/flash/pagebypage/buccaneers/)

(I received a copy of Pirate Hunters through LibraryThing’s wonderful Early Reviewers program, in exchange for a review. )

Viking