Category Archives: Books

Facebook finally gets serious about events.

Facebook finally gets serious about events

One of the consistently repeated startup “attempts” is the so-called “Things to Do” app. “Hey, what can I do this weekend?”. My company goby was one of the earlier attempts. After a pretty good run we failed to get enough traction to get to critical mass, and sold the company to Telenav.

I’ve kept a “graveyard” list of companies who’ve tried (drop me a note if you want a copy). It’s over 150 companies. Seriously. If you’re thinking about trying to create this company….don’t. Just don’t. I’ve written about why elsewhere, but in a nutshell: it’s a feature, not a product. It’s too hard to build a brand and a company around a use case that only happens every month or so.

Now, a big brand can do it. Say, Facebook. Whose events product has sucked for years, even as they amassed the single largest repository of events anywhere. It looks like, finally, they are starting to get serious about it, with a major update to their IOS app that lets you browse for events by category, just like a big kid. And with their database of your interests, expect pretty good personalization on top of that, sooner or later.

(BTW. Looking for something to do this weekend? Try reading a great book via The Hawaii Project)!

Some great surfing books

While I’m not a surfer, I’ve always had a fascination with the sport. The mystical side of being in the ocean, the raw physicality of the sport, and the counter-culture and sub-culture of people who surf.

Here’s a list of some of my favorite books about surfing.

Tapping the Source is the classic surfer novel. Kem Nunn more or less invented the genre.

Tapping the Source

People go to Huntington Beach in search of the endless parties, the ultimate highs and the perfect waves. Ike Tucker has come to look for his missing sister and for the three men who may have murdered her.

The Dogs of Winter might be my favorite. Kem Nunn does surfer noir like nobody’s business.

The Hawaii Project

The Hawaii Project – personalized book recommendations

Here’s a look at the dark underbelly of surfer culture, set in Hawaii’s North Shore.

The Hawaii Project

The Hawaii Project – personalized book recommendations

Here’s a more positive view — the story of Eddie Aikau, Hawaiian hero.

The Hawaii Project

The Hawaii Project – personalized book recommendations

Here’s some other ideas:

Barbarian Days

WINNER OF THE PULITZER PRIZE FOR BIOGRAPHY 2016 WINNER OF THE 2016 WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE Surfing only looks like a sport. To devotees, it is something else entirely: a beautiful addiction, a mental and physical study, a passionate way of life.

The Hawaii Project

The Hawaii Project – personalized book recommendations

The Hawaii Project

The Hawaii Project – personalized book recommendations

The Hawaii Project

The Hawaii Project – personalized book recommendations

Kilometer 99

Malia needs to leave El Salvador. A surfer and aspiring engineer, she came to Central America as a Peace Corps volunteer and fell in love with Ben. Malia’s past year has been perfect: her weeks spent building a much-needed aqueduct in the countryside, and her weekends spent with Ben, surfing point-breaks in the nearby port city of La Libertad.

The Surf Guru

A book of brilliant, adventurous stories from the award-winning Doug Dorst. With the publication of his debut novel, Alive in Necropolis, Doug Dorst was widely celebrated as one of the most creative, original literary voices of his generation-an heir to T.C. Boyle and Denis Johnson, a northern California Haruki Murakami.

The Hawaii Project

The Hawaii Project – personalized book recommendations

Enjoy!

The Far Arena, by Richard Sapir

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One part Gladiator, one part Jurassic Park. Eugeni was a Roman Gladiator (in fact, the best) under the emperor Domitian. Until he fell from favor after failing to kill a friend during a gladiatorial contest. The Praetorian guard was ordered to take him to the North Sea and kill him, but succeeded only in causing him to be frozen, and awakened two millenia later by cryogenic techniques. He’s discovered by Lew McCardle, Ph.D. texan hunting for oil. To keep the discovery secret, Lew enlists the aid of Semyon, a Russian cryonics specialist, and Sister Olav, a non who speaks fluent latin.

The book alternates between Eugeni’s life in Rome, and his experiences coming to grips with being alive, and being in the modern world. The scenes from ancient Rome are simply brilliant — historically accurate, by turns gripping and harrowing, and capture the intrigue of Rome. Interesting details (the Legionnaire’s equivalent of “combat pay” was called “nail pay” — because they wore out the nails in their sandals during long marches) are interspersed with wonderful characterizations. Eugeni is a brilliant character — he has the black humor of soldiers (“How are your pains?” — “My pains enjoy themselves immensely. I do not.”). The interplay between the wordly-wise Eugeni and cynical, aging Lew are priceless. The scene where Eugeni demonstrates in the modern word how brilliant a swordsman he is, is harrowing and devastating.

The modern scenes are done equally as well as the Rome scenes. So it’s hard to characterize the book. It’s one part fantastical historical fiction and one part modern day thriller, combined with a morally compromised realpolitik that drives the plot. It’s a great book, and the writing is smooth as glass. Can’t recommend this book more highly if you are interested in Rome or Gladiators.

As a bonus, here’s a list of other great books about the Roman world:

Happy Reading!

And, in Viking news…

lastDid you know that Bernard Cornwell’s wonderful Saxon Tales have been made into a series by the BBC? The first season is based on The Last Kingdom, and premiered Saturday night.

http://www.thehawaiiproject.com/book/The-Last-Kingdom-(The-Saxon-Chronicles-Series-1)–by–Bernard-Cornwell–5692

The first episode is awesome. There’s a touch of humor as a wordy priest nearly drowns Uthred while baptizing him, a touch of gore when Uthred’s older brother (the former Uthred)’s head is cut off and thrown at the feed of Uthred’s father, and some wonderful dragonship sailing. The series seems like it’s going to stay true to the novels and keep historical verisimilitude. Yay!

Whither the eBooks subscription model?

oysterThe news that Oyster is closing shop (or at least, abandoning their eBooks subscription business) suggests a re-evaluation of the subscription eBook business model is in order.

We’ve written before about the challenges of the subscription model for eBooks. The model has fundamental challenges:

  1. Limited catalog
  2. Poor discovery methods
  3. Proprietary Readers
  4. Competition from Amazon

Because the publishers live off their best-sellers and the subscription business is an all-you-can-eat model, the publishers have been reluctant to add their top titles to Oyster and Scribd. (For example, this article suggests 15% of books account for 80% of sales — if that 15% isn’t well represented in the subscription inventory, users are likely to abandon the service when they can’t find the books they want).

This leads to the second issue. If I can’t find the books I want, that the marketing world has told me I am “supposed” to read (The Girl on the Train, 50 Shades of Grey et. al.), then what am I going to read? I need tools to proactively discover great things to read, that are in the subscription catalog. And the recommendations need to come pro-actively, otherwise I am going to the catalog to read something the NY Times tells me I should read, and when I don’t find it, I get frustrated and leave. Oyster and Scribd aren’t very good at that.

Both Oyster and Scribd use proprietary readers. That’s not a fatal flaw, and the readers are actually quite nice (I particularly like Scribd’s iPad reader — clean, minimalist and easy to use). But it’s one more thing I have to learn, one more bit of friction in a world where I’m already reading on my Kindle, my computer, my phone, my Amazon Fire tablet, downloading eBooks from my library, not to mention physical books. Readers really don’t need another environment to read in. And with Amazon’s Kindle Unlimited, the bar to jump over to get a user to subscribe on an ongoing basis to a subscription reading service is just too high.

And that is what Oyster found out, after $17M invested and major partnerships with most of the big publishers.

What might save the day?

Subscription services need to bring more value to readers than just “all you can eat” reading. Bring me things I can’t get anywhere else. Some ideas:

  1. Great books I can only get from you. (Negotiate a deal with 20 major indie authors to write books solely for your platform).
  2. Deliver great news and information about books. I might only read one book every few weeks, but The Martian is coming into theaters and I’d be very interested to read lots of news about that, since I loved the book. I’d love author interviews with my favorite authors, and a Medium-like news feed filled with booky goodness (especially if it was personalized). If Scribd were “organizing” the bookish part of the Internet and bringing me personalized book news every few days, I’d be on the service all the time.
  3. Truly personalized book recommendations. It’s not enough to say, “oh Mark likes Fantasy, let’s recommend The Lord of the Rings (which is what Scribd is doing to me right now). I mean, come on. Give me something interesting! Give me a way to import my Goodreads account so you can see all the books I’ve already read and stop recommending them to me.
  4. Book Clubs. People love to discuss books. Give me a virtual book club environment where I can chat about what I’m reading. Reddit has a vast community interested in books. If a subscription service wants to be sticky, find a way to bind me to a community of book lovers.

The key is, a simple all-you-can-eat reading environment isn’t enough, not at ~$10 a month. If it’s $10 a year, no problem — but that won’t support the publishers.

(btw: at The Hawaii Project we’re tackling #2 and #3, check us out).